Have you ever wondered why some blog posts are more popular then others? Yes? Me too!
So let’s take a look at what makes some bloggers content so popular.
But before we do, let us get our cuppa’s & enjoy sipping them together. As…
“The very act of preparing and serving tea encourages conversation. The little spaces in time created by teatime rituals call out to be filled with conversation. Even the tea itself–warm and comforting–inspires a feeling of relaxation and trust that fosters shared confidences.”
~Emilie Barnes
I love that quote which I found on my friend Pam’s Springtime tea blog post a few weeks ago. It echoes what I have always observed about enjoying a cuppa together with others.
A cup of tea (or coffee) in the hand brings a sense of relaxation, intimacy & trust between those sharing that time as nothing else does.
Now that we have our cuppa’s in hand, let’s take a look at our topic for today.
What makes a blog post more popular then others?
When I did a cursory search online to see what results would pop up to answer the above question, a plethora of advice and information appeared, in fact 3,960,000,000 results!
But the information I read was rather general in nature & didn’t really give any type of specific formula for success.
So I looked at some of my fellow bloggers most popular posts & reviewed some of my own most viewed posts to glean a little wisdom on the subject.
And what I noticed was that a few themes started appearing as to why some blog posts were more popular then others.
The Themes
The common themes I noticed running through the more popular blog posts were mainly they had correlated to what was happening in the world at the time the blog post was published.
And what readers found either informative to enable them to process those events or what they found interesting to deflect or take their mind off those events.
I’ll give you some examples from my own posts because I’m not privileged to other blogger’s statistics.
Before the Pandemic one of my more popular blog posts was in how to deal with disappointment;
Why? If we look at the headlines in 2019 then there is a direct correlation to world events & people feeling disappointed;
- Brexit Upends British Politics
- The Amazon Burns
- The U.S. House Impeaches President Donald Trump
Then during the first year of the Panademic one of my more popular posts was;
As the panademic had bought much sadness & loss to so many across the globe & people needed to share in how other’s were coping with their losses.
In 2021 after experiencing a second year of lock downs, more loss & heartbreak, readers needed to know there was a hope beyond this strange new world we were all dealing with in;
Then as we entered a new world of post pandemic trauma, many readers noticed that certain family members were experiencing concerning behaviours & related to;
Behaviour that needs your attention!
The magic formula…
I think the magic formula for writing a post that has people coming back for more is to keep the following question in mind as a blogger; Why am I blogging?
The answer to that question is what we need to keep in the forefront of our mind when sitting down to write our posts.
Why?
Because it will keep us focused & faithful in turning up each week for our readers.
My reason for writing isn’t to have the most popular blog online nor to have the most popular blog post ever written.
But to share my experiences, earned from the hard lessons of life to give encouragement to all who join me here, in this little corner of the blogsphere, in their own journey of life.
Echoing the following wisdom that I have personally experienced many times over;
‘Grace and peace to you from God our Father and the Lord Jesus Christ…
the Father of compassion and the God of all comfort,
who comforts us in all our troubles, so that we can comfort those in trouble
with the comfort we ourselves have received from God…’
2 Corinthians 1: 2-4 Ref
Until next time,
Jennifer
You’re most welcome to join me in The Reading Nook
Or
In Prayer
© 2023 Jennifer M. Ross, teawithjennifer.blog All Rights Reserved. Photo by Vikki on Pexels.com
Featured at Esme’s Senior Salon Pit Stop & Melyanda’s Senior Salon Pit Stop
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Thanks so much for sharing your thoughts!
Lovely having you drop by today Lauren 🙂
Humm, you’ve got me thinking. Great observation thanks for sharing your examples.
Visiting today from G&T
You’re most welcome Paula! ☺️
For sure, Jennifer, the encouragement of community, validation, fresh perspectives, deepening faith and relationships, connection of like-minded spirits, cradled in creativity and warmth. Long live the well-done blog!
Amen! I like how you summarised that Linda!
Just a side note, I haven’t been able to comment on your site for awhile as it keeps saying there’s an error each time I hit the publish button. 🤔
Oh Jennifer, I’m sorry. I hate to hear when that happens. Maybe a different browser? Or simply using your name and not linking to your site? Please feel free to email your comment and I’ll post it. Subscribers sometimes just hit REPLY and I do a bit of cut and paste.
linda stoll @ juno . com
You matter and your thoughts are always valuable. Thanks for sticking with me, friend …
Yes, I’ve tried those other strategies you mention but no luck this far 🤔
Okay, emailing sounds, thank you 👍 😊
Jennifer,
This encouraged me today!
I’ve seen other writers grow in popularity and sometimes wondered if I’ve missed something. But I really write to minister to people in my small circle of influence. I merely need to be faithful.
Thanks for linking up.
Thank you Tammy your encouragement has encouraged me today! ☺️
Yes, comparison can lead to discouragement which is a slippery slope.
It’s all about faithfulness…Isn’t it just? Thank you for joining me here ☺️
Jennifer, such a great post. Thank you for the reminder to ask myself why I’m blogging. For me, my hope is to encourage those who come to my little place and to point them to the truths in God’s word.
I haven’t looked at my stats with top posts in a while. That’s a great idea. 🙂 Thank you for always being an encouragement, my friend.
You’re most welcome Jeanne. I think it’s always wise to keep our eyes upon the Lord & what He is calling us to do, our true focus. Otherwise it’s so easy to get distracted by statistics & popularity.
Thank you for this reminder to remember Who we blog for and the reason why, Jennifer. My most popular blog post is about the four soils which someone overseas shared in their research article.
Their “highlight” of my blog has brought more international attention, but also higher bounce rates as it is about four heart soils and not four natural soils (it was an agricultural article that mentioned to remember Jesus). To me, it’s the scattering of the seed of His Word and I trust some seed will fall on good soil.
Absolutely Lisa, it’s about awareness & sharing for the One who has called us to blog & the beautiful friendships along the way. 😊
I tend to get caught up in “why are more people not reading or commenting on my posts?” from time to time. It is interesting to note what might make some posts more popular, but also to remember that I’m not doing it for the sake of popularity, but as a means of honest sharing and mutual communication. The numbers matter less than the quality of the interaction, and I’m so grateful for all the blog friends who do take the time to connect with me.
I agree Lory, it’s the blogging friendships from across the globe that are so very precious not statistics. Lovely having you drop by ☺️
Jennifer, this is such a great reminder to all of us who blog to remember why we do it. My purpose has always been to encourage those who stop by to fall in love with God’s Word and understand how it applies to our lives. Because I blog through the Bible every year, I cover many of the same subjects over and over though I do try to tie them to the world around us. But I was curious about my top-read posts over the last few years and some common themes showed up. One was “trusting God when life is hard.” Three others were “finishing well,” “whether or not Christians can divorce,” and “whether we should drink alcohol.”
That is very interesting indeed Donna! I found the themes motivating. Thank you for sharing what you’ve noticed too!
*Thanks for the shout-out 🌷☕️💕
An absolute pleasure 😊
Jennifer, this is a wonderful read. I love your encouraging blog that points always
to the hope found in Christ. I look forward to sharing a cuppa with you each week.
Blessings my friend.
Pam
Thank you Pam, I enjoy our times together too sweet friend ❣️