Mental Health Strategies · Spirituality

What makes a blog post popular?

Have you ever wondered why some blog posts are more popular then others? Yes? Me too!

So let’s take a look at what makes some bloggers content so popular.

But before we do, let us get our cuppa’s & enjoy sipping them together. As…

The very act of preparing and serving tea encourages conversation. The little spaces in time created by teatime rituals call out to be filled with conversation. Even the tea itself–warm and comforting–inspires a feeling of relaxation and trust that fosters shared confidences.” 

~Emilie Barnes

I love that quote which I found on my friend Pam’s Springtime tea blog post a few weeks ago. It echoes what I have always observed about enjoying a cuppa together with others.

A cup of tea (or coffee) in the hand brings a sense of relaxation, intimacy & trust between those sharing that time as nothing else does.

Now that we have our cuppa’s in hand, let’s take a look at our topic for today.

What makes a blog post more popular then others?

When I did a cursory search online to see what results would pop up to answer the above question, a plethora of advice and information appeared, in fact 3,960,000,000 results!

But the information I read was rather general in nature & didn’t really give any type of specific formula for success.

So I looked at some of my fellow bloggers most popular posts & reviewed some of my own most viewed posts to glean a little wisdom on the subject.

And what I noticed was that a few themes started appearing as to why some blog posts were more popular then others.

pancakes tea and porch with fruits on the table

The Themes

The common themes I noticed running through the more popular blog posts were mainly they had correlated to what was happening in the world at the time the blog post was published.

And what readers found either informative to enable them to process those events or what they found interesting to deflect or take their mind off those events.

I’ll give you some examples from my own posts because I’m not privileged to other blogger’s statistics.

Before the Pandemic one of my more popular blog posts was in how to deal with disappointment;

Layers of disappointment

Why? If we look at the headlines in 2019 then there is a direct correlation to world events & people feeling disappointed;

  • Brexit Upends British Politics
  • The Amazon Burns
  • The U.S. House Impeaches President Donald Trump

Then during the first year of the Panademic one of my more popular posts was;

The last, I love you!

As the panademic had bought much sadness & loss to so many across the globe & people needed to share in how other’s were coping with their losses.

In 2021 after experiencing a second year of lock downs, more loss & heartbreak, readers needed to know there was a hope beyond this strange new world we were all dealing with in;

Nanny, what’s Heaven like?

Then as we entered a new world of post pandemic trauma, many readers noticed that certain family members were experiencing concerning behaviours & related to;

Behaviour that needs your attention!

The magic formula…

I think the magic formula for writing a post that has people coming back for more is to keep the following question in mind as a blogger; Why am I blogging?

The answer to that question is what we need to keep in the forefront of our mind when sitting down to write our posts.


Because it will keep us focused & faithful in turning up each week for our readers.

My reason for writing isn’t to have the most popular blog online nor to have the most popular blog post ever written.

But to share my experiences, earned from the hard lessons of life to give encouragement to all who join me here, in this little corner of the blogsphere, in their own journey of life.

Echoing the following wisdom that I have personally experienced many times over;

‘Grace and peace to you from God our Father and the Lord Jesus Christ…

 the Father of compassion and the God of all comfort, 

who comforts us in all our troubles, so that we can comfort those in trouble

with the comfort we ourselves have received from God…’

2 Corinthians 1: 2-4 Ref

Until next time,


You’re most welcome to join me in The Reading Nook


In Prayer

© 2023 Jennifer M. Ross, All Rights Reserved. Photo by Vikki on 

Featured at Esme’s Senior Salon Pit Stop & Melyanda’s Senior Salon Pit Stop

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41 thoughts on “What makes a blog post popular?

  1. I’ve sometimes been surprised by my posts that I thought would resonate with people–but don’t seem to. And also surprised by others that did. I just want to be faithful to write what God outs on my heart, what He’s teaching me, to encourage others.

    Liked by 1 person

  2. It is interesting that some posts are so much more popular than others. On my own site there are two posts from four or five years ago that are consistently my most-viewed posts and I’m not sure why! It is important to keep in mind why we’re writing. I’m grateful for the friendships and connections I’ve made through blogging and the occasions where people have said that something I’ve posted has helped them. Who knows how God can use our words if we are faithful to him?

    Liked by 1 person

  3. I never write with the intent to have a popular blog post but because I have something I feel like I want to share. I feel like I can often tell when people are writing just to be popular and they are missing that genuine link and connection that I think many readers are looking for.

    Liked by 2 people

  4. I agree that we write about the things that are close to our hearts, not to garner clicks and likes. Those numbers can be tempting to us, but in the end, we know that it’s touching each other that matters the most! Thanks for this beautiful post, Jennifer.

    Liked by 1 person

  5. Jennifer, I loved this peek behind the curtain of your blog and the motivation behind your writing. I’ve been mulling some of these things over lately and your question–“Why am I blogging?”–seems to be coming up a lot. Comforting others with the comfort I’ve received myself has always been a key value for me, and when I stray too far from that, I start focusing on things that don’t really matter.

    Liked by 2 people

  6. If I tried to follow stats, I would be anxious, stressed and probably feel like a failure – but I think most of us believe our blogs are a tool God has skilled us with to be used in our mission fields (where He has placed us). He gave each of us talents (like the parable). To some He gave 10, to some 5 and to some 2. I am called to do the best I can with what He’s give me – and I’m trying to be responsible to my two. My mission statement helps me focus on what I believe I’m called to write about – and when I step outside of that I have no peace. You encourage so many with your talents, Jennifer – and we are encouraged because of it. Not because of stats – but because you write what God pours into you. Your job is to be faithful to write it for us – and He takes care of what happens after each of us push that post button! Shalom, my friend. I have enjoyed tea with you today!

    Liked by 2 people

    1. Thank you Maryleigh for your kind words.

      I love how you bring in the parable of the Talents in being faithful in what God has given us to do with the capacity He gives us! Which is different for each individual.
      Lovely having you drop by today my friend ❤️


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